New image, same values: ICA Leather’s rebranding to tell its essence
ICA Leather’s path is enriched with a new chapter. The company has recently completed an important rebranding process that involves not only the brand’s visual identity, but its entire positioning within the international tanning sector. This major strategic initiative is designed to represent with greater consistency and clarity the values that have always guided our actions: quality, responsibility and innovation.
At the heart of the evolution lies a new statement of intent: Fine leather experience. A brand statement that encapsulates ICA Leather’s soul and its ability to offer an authentic, distinctive and contemporary experience in the leather segment. A statement that, far from speaking only of the product, focuses in particular on the added value the company creates for customers, designers and brand partners in the most demanding sectors: design, fashion, Marine, contract and aerospace.
The new logo, minimal in form and carefully calibrated in color, becomes the visual symbol of this transformation. Its lines convey solidity and sobriety, while the color palette — carefully renewed to reflect corporate values — expresses balance, modernity and a connection with the material. A graphic choice that clearly communicates the strategic direction undertaken: strengthening the brand’s identity as a benchmark for leather excellence, valorizing its ethical and sustainable vocation.
ICA Leather has used this opportunity to profoundly redefine its brand storytelling, integrating its historic values into a new narrative aimed at coherent dialogue with all markets. The result is an identity that evolves without renouncing the past, but projects itself toward the future with awareness.
From range positioning to ESG strategy, every element of the new corporate communication is designed to reflect the company’s distinctive approach: working leather as a cultural and design act, building relationships of trust based on expertise, transparency and attention to detail.
The rebranding thus marks the outset of a new strategic cycle that consolidates ICA Leather’s leadership and strengthens its presence in international contexts — an evolution that does not change the essence, but brings it into sharper focus.
